We now live in a throwaway society – paper, food and packaging are all thrown away with no consideration to what happens to our waste once they are discarded?
People living in big cities discard thousands of tons of rubbish each year. It is estimated that in Birmingham, where we are head quartered, that enough rubbish is thrown away every year to fill more than 6000 double-decker buses. This rubbish remains buried in the earth for years poisoning it and effecting the lives of future generations. The places used to dump this rubbish are filling up fast and the economic costs to the community are rising dramatically.
Do we care about the state of our environment? Should we not take responsibility for our surroundings and help make our communities cleaner, safer places to live in?
Upgrading is a means to staying in fashion and play the perpetual game of catch up. Think of the dramatic advances in cell phone technology and the number of times you or your friends may have upgraded; think of the millions of bulky computer screens that had to be junked when they were replaced by flat screens. Think of all the pollution generated in the manufacturing and transportation of these gizmos. Think of all the pollution they will cause as they are dumped.
The following are different approaches to changing people’s attitudes to waste.
The idea for a video based campaign to deal with this endemic issue that blight cities came from our now dear, departed Ayman Ahwal